In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.
"By lying, we deny others a view of the world as it is. Our dishonesty not only influences the choices they make, it often determines the choices they can make—and in ways we cannot always predict. Every lie is a direct assault upon the autonomy of those we lie to" (Sam Harris). So what of lying in language teaching? How honest are we with our students? How honest are schools with their teachers? And how can we be more honest with ourselves? We discuss with ESL recruitment guru, Jessica Keller.
The second of our two-part special from the 2018 IATEFL conference in Brighton. We chat with our friends, fellow teacher trainers and returning podcast guests David Weller, Simon Galloway, Fifi Pyatt and new guest and DipTESOL candidate Will Ferguson about technology in the classroom, activities for teenagers, creating positive group dynamics in classes, native and non-native English teachers and effective practices in language teaching.
Cognitive biases screw up our thinking. They make us make bad decisions, come to wrong wrong conclusions and for the most part we're completely unaware of them. This week we speak with Trinity DipTESOL course Director Simon Galloway about cognitive biases for teachers, cognitive biases for trainers and cognitive biases for managers and how to avoid them and start thinking more clearly.
What are the real differences between "native" and "non-native" English teachers? How did we end up with these distinctions in our industry? And what should we be doing about discrimination? We meet with Dave Weller to discuss the issues surrounding "native" and "non-native" English teachers such as attitudes of parents and teachers, the responsibilities of language schools and how to change opinions.
Testing is a huge part of learning, but most teachers don't know a lot about it. We ask test guru Dan Elsworth all about testing. What is a test? How is it different to an assessment? How Can you go about writing a test? How can you assess students for a learner profile? How do tests affect teaching? Yes, we asked him a lot of questions. Listen to hear the answers...
Becoming a teacher trainer is super popular career goal for new teachers, but it can also seem pretty daunting. How can you move from teaching into training?We speak with three teacher trainers (Simon Galloway, Ray Davila and Dave Weller) about their careers; where they started, where they are now and how they got there.