In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.
Everyone learns from their experiences in the classroom, and if you’re listening to this, you’ve probably learned from theory too. What are the differences and similarities between the two? Ross and Dave Weller discuss the differences between theory and practice in teacher development and the most effective was to learn from theory and learn from practice.
The second of our two-part special from the 2018 IATEFL conference in Brighton. We chat with our friends, fellow teacher trainers and returning podcast guests David Weller, Simon Galloway, Fifi Pyatt and new guest and DipTESOL candidate Will Ferguson about technology in the classroom, activities for teenagers, creating positive group dynamics in classes, native and non-native English teachers and effective practices in language teaching.
What are the real differences between "native" and "non-native" English teachers? How did we end up with these distinctions in our industry? And what should we be doing about discrimination? We meet with Dave Weller to discuss the issues surrounding "native" and "non-native" English teachers such as attitudes of parents and teachers, the responsibilities of language schools and how to change opinions.
Becoming a teacher trainer is super popular career goal for new teachers, but it can also seem pretty daunting. How can you move from teaching into training?We speak with three teacher trainers (Simon Galloway, Ray Davila and Dave Weller) about their careers; where they started, where they are now and how they got there.