In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.
Understanding what people in say from the sounds they make is all but impossible without context, even in our first language. So how can we make more use of this amazing tool which helps prediction, understanding, engagement and application? We discuss what context is, why it’s important and how to incorporate it when teaching adults, teaching kids and in teacher training.
Why don't we teach writing more? Is writing less interesting than other skills? Or less useful? Or just harder to teach? We (Ross, Tracy and Matt Courtois) speak to published author and ESL writing specialist David Tait about how to teach writing and the students who thrive when writing that we forget about when teaching speaking.
There are more or less three constants present in every educational setting: students, teachers and classrooms. This episode we focus not on the participants, but on the spaces for English language learning. We discuss how to set up a classroom, how seating can support your students (or sabotage your lesson) and how teachers and students can benefit from moving their class outside the classroom (from time to time).