This article will investigate the attitudes of service and sales staff, parents, students and teachers towards native-speakerism in the Teaching English as a Foreign Language (TEFL) industry in China. It will briefly review literature on the subject, consider survey responses from 1123 respondents at a language teaching organization (LTO) in China and attempt to explain the results and consider the implications. I will argue that if we (as an industry) hope to change parents’ and students’ preferences for “native English teachers” we must first change the views of our own staff. Additionally, as they have a key role in setting customers’ expectations about language learning, sales and service staff are of paramount importance in any attempts to change consumer preferences. Yet, until now, these groups have not been part of our professional discourse on this matter nor have many attempts been made to better understand their beliefs.