marketing

Racism and Ethics in Teacher Recruitment (with Ekitzel Wood)

Racism and Ethics in Teacher Recruitment (with Ekitzel Wood)

Ross speaks with Ekitzel Wood about online marketing ethics and discrimination in teacher recruitment. We know data from Facebook was used in the last US Presidential Election, but how does your Facebook information change the job advertisements that you see? Online marketing affects the jobs we have access to, who are colleagues are and the expectations our students have. Hear the power schools now have to discriminate by gender, age and race, and how this affects you.

How to Market Yourself or Your School

How to Market Yourself or Your School

In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.