recruitment

How to Market Yourself or Your School

How to Market Yourself or Your School

In the the words of McKinsey, "we're all marketers now". But what can teachers and schools do to better promote themselves? We interview three ESL marketing experts (David Weller, Jonny Arthur and Peter Liu) about how (if you're a teacher) you can promote yourself and (if you're a manager) how you can promote your school.

Lying Less in Language Teaching (with Jessica Keller)

Lying Less in Language Teaching (with Jessica Keller)

"By lying, we deny others a view of the world as it is. Our dishonesty not only influences the choices they make, it often determines the choices they can make—and in ways we cannot always predict. Every lie is a direct assault upon the autonomy of those we lie to" (Sam Harris).  So what of lying in language teaching? How honest are we with our students? How honest are schools with their teachers? And how can we be more honest with ourselves? We discuss with ESL recruitment guru, Jessica Keller.

Podcast: What Motivates Teachers?

Podcast: What Motivates Teachers?

In mainstream education, half of all teachers leave the teaching profession within five years of joining. If teachers are the most important factor in helping students learn it’s essential we figure out what managers, schools and teachers themselves can do to solve this problem.

Podcast: How Teachers Can Find The Right School and How Schools Can Find The Right Teachers

Podcast: How Teachers Can Find The Right School and How Schools Can Find The Right Teachers

We interview Jessica Keller who has recruited over 1000 ESL teachers in China, Korea, Japan and the USA about the importance of recruitement as well as do's and don'ts for schools and teachers during the recruitment process.